Since 2017, the Versace beauty bestseller , Eros has a new face, Channing Tatum. And a new men’s eau de parfum that draws inspiration from the Mediterranean coast in its notes.
In the fashion world, few advertising campaigns have captured the attention of the general public like that of Versace Eros — starring Brian Shimansky — as well as perhaps David Beckham’s cult ad for Emporio Armani underwear or the ultra-sexy Dolce&Gabbana clip starring David Gandy and Bianca Balti.
Created by Aurelien Guichard in 2017, the Versace Eros fragrance has a new face, American actor Channing Tatum . «When I started my career as a model in the 2000s ,» explains Tatum, «Versace was the brand I always wanted to work for. That’s why this campaign has such a special meaning for me . » » Donatella — to whom he is linked by a close friendship, ed. — is a true icon, I can’t wait to show what we have created together . «
When it was launched in 2017, Donatella Versace wanted the new men’s fragrance to be called Eros , a name linked both to sensuality and to the Greco-Roman aesthetic vocabulary that has always inspired the fashion house founded by her brother Gianni . Artistic director of the campaign with Channing Tatum , she said: «There is so much of him in the campaign: not only his beauty but also all his passion. He shows strength and intensity and he is also one of the kindest and most charming men I have ever met. He is the epitome of modern masculinity. The perfect Versace man. There is no one who embodies Eros better than him!»