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In Saint-Tropez , there are still places that whisper in the ears of those in the know. Places where you come less to be seen than to truly feel. The AREV Saint-Tropez hotel, a discreet gem nestled five minutes from Place des Lices, is one of these beautiful escapes. A sweet secret shared between aesthetes, nostalgic for the Riviera of the 60s, and lovers of sharp design. At the crossroads of glamour and authenticity, AREV embodies a new vision of the Saint-Tropez art of living: refined, sunny, and furiously free.
From the tree-lined driveway leading to this reinvented old Var country house, the tone is set: here, elegance is a breath, never a posture. Designed by architect François Vieillecroze , enhanced by the Madrid studio of Luis Bustamante and surrounded by lush gardens designed by Jesús Ibáñez , this house of 35 rooms and suites plays the card of luxury with palpable emotion. No fixed lobby, but a holiday home atmosphere against a backdrop of nautical stripes, reinterpreted toile de Jouy and blue-white-red shades. The yacht club spirit on dry land.
AREV is a vibrant tribute to an era when Saint-Tropez shone with a singular light, that of Sagan , Bardot and barefoot dining. The hotel gracefully brings this heritage back to life in each of its spaces: at Q’s Bar and its signature cocktails crafted by Johann Bouard , on the sunny terrace of the Champagne Lounge where you toast in front of a 700-year-old olive tree, or at The Strand , a legendary restaurant reinvented by chefs Manon Santini and Rocco Seminara , a close-knit duo who bring together terroir and finesse.
But it’s perhaps by the pool, that deep blue 15-meter rectangle, that AREV’s charm works its magic. Inscribed in liquid marble, the motto «A RÊVE IN THE SUN» floats, magnetic, like an invitation to forget everything. And when the sun sets over the striped cabanas, it’s hard not to imagine yourself in a Jacques Deray film .
Add to that a sensory spa designed with Maison ST , where tailor-made rituals draw on the olfactory treasures of the Mediterranean, from techno-glow treatments to warm shell massages, and you get an almost unreal interlude.
AREV Saint-Tropez doesn’t aim to please everyone. That’s what makes it so special. Reserved for daydreamers, discreet hedonists, lovers of a certain idea of the South. It’s the kind of place you don’t want to talk about too much, just want to come back. Again. And again.