Six keys for the season 2025

We spoke with Max Jara about the trends for the upcoming summer 2025

by L`OFFICIEL
  1. The key to start preparing your hair for summer 

Fortifying treatments are the first key to start preparing your hair for summer. Then nutrition and maintaining it with hydration. 

  1. Three products to add to your summer routine. 

A nourishing shampoo is very important. Depending on the client’s hair, the ideal is to have one that provides vitamins and lipids because the hair is more exposed and needs to be protected. The first recommendation is the shampoo. Then, as a second product, a good conditioner that also provides vitamins. Shampoo and conditioner are the most important products to use. And number 3, a leave-in with thermal protection. 

  1. A recommendation for hair care with color treatments for days at the beach or pool. 

On beach days when you are exposed to the sea, the only thing that happens to your hair is a slight dehydration due to the sea water, which in turn is not bad for your hair, as long as you condition it after getting out of the water. The ideal is to rinse your hair with clean water and condition it. For the sun, conditioners are also good, especially sprays that have thermal protection, which is good! I highly recommend using scarves, hats, braids so that your hair is not exposed all the time, but that you also have time to cover it and take care of it.

For the sink, it is very, very important that the client uses a good protective oil to avoid absorbing water. The hair in the sink is always tied up and with a product that moisturizes it to avoid the hair absorbing water, which generally has a lot of metals and that is very bad for the hair and is very difficult to remove. In cases where the client has a sink at home, for example, and feels that the hair is starting to turn a strange color or that it has absorbed a lot of chlorine, the ideal thing is to use detox lines, shampoo and conditioner . As a third answer, my biggest recommendation is to always have a spray conditioner to moisturize the hair, untangle it and keep it protected from UV rays.

  1. Trending styles to start 2025 renewed. 

The trending style of the moment is easy chic hair, which is low-maintenance hair with highlights, but low-maintenance. 

  1. A look for the end of year festivities.

Wet look hairstyles . That’s going to be the trend for the summer for me. Whether it’s updos, ballerina-style buns, super polished, center or side parting, or the wet look as if you just got out of the shower, using light products, that’s going to be the trend look for the summer for me.

  1. The shades of summer.

For me, easy chic hair is the trending hair because it aligns with another trend, which is golden hair, kissed by the sun, with little maintenance. Blondes can also be global blondes but golden with this flash of shine that is not difficult to maintain. That is going to predominate. Also copper blonde, not dark copper but copper blonde. Copper brown is going to be a super color of the season. We will continue to see some cherry hair, and although for me cherry is more of an autumn-winter color, we still have cherry hair that will look great. But easy chic hair is already the hair of choice for women for the summer and in warm, caramel, golden, dulce de leche tones, that is the effect.

blonde hair person adult female woman face head

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